Brand Guidelines
How to use the Aethaar name, logo, colors and type in your own materials.
Introduction
The Aethaar name and logo are trademarks of Aethaar. These guidelines help partners, customers, developers, publishers and anyone else show them correctly in their own work.
If something you want to do isn't covered here, ask us first.
Logo
The Aethaar logo combines our symbol with the "aethaar" wordmark. Its proportions are fixed: scale it freely, but never change the shapes or the spacing between them.
Use the white logo on dark backgrounds and the black logo on light ones. Give it room: keep clear space around it at least the height of its letters.
Logo files
Dos and Don'ts: Logo
How to use our logo
Do
- Use the logo only when it refers to Aethaar or its products.
- Follow these guidelines and use the files exactly as provided.
- Make clear that the logo belongs to Aethaar.
Don't
- Suggest a partnership, sponsorship or endorsement that doesn't exist.
- Show our logo more prominently than your own name or logo.
- Combine our logo with yours, or use it in your own logo, product name or trademark.
- Put the logo on merchandise without written permission.
Colors
Aethaar is black and white. Gray is used for secondary text and details.
Click a color to copy its hex value.
CopiedTypography
Aethaar uses two free Google Fonts: Outfit for headings and Inter for all other text.
Outfit
Headings
Page titles and section headings.
RegularMediumSemiboldBold
Inter
Body text
Paragraphs, navigation, buttons and labels.
RegularMediumSemiboldBold
Our name
In text, write our name as "Aethaar": one word, capital A, lowercase after. The lowercase "aethaar" appears only inside the logo.
Don't abbreviate, translate or hyphenate it, and don't use it in your own product, app or company name.
Using our marks
By using the Aethaar name or logo, you agree to follow these guidelines. We may update them, and we may ask you to change or stop a use at any time.